Archive | October 2012

WEP 251012

Click on the image to download the pdf.

Facebook’s stock price fiasco

Read the vocabulary and then read and listen to the article.

stock: the value or the shares of a company (The Dow Jones stock    exchange is on Wall Street in New York)

IPO: Initial Public Offering – when a company offers the public the opportunity to buy shares in that company.

to shore up: to support or assist something

to withhold: to not use, offer or give something e.g. help or money

rebound: recover in value or strength

mistakenly: to do something by mistake

to fuel: to create a ore intense effect

concern: a cause of worry or anxiety

shift: move or change of direction 

threshold: a level or position where things change or become different

You can read the article here.

Listen to the article:

15 interesting facts and figures about Facebook

Look at the vocabulary before you start!

user: a person who uses a service

to upload: to send a document from your computer to an internet server (the opposite of download)

to post: to make a comment on a blog or social media website

revenue: the money that that a company makes from selling its products

billion: a thousand million (not a million million)

quarter: a period of three months (financial)

to host: to store data on a computer connected to the internet

15 interesting facts and figures about Facebook

  1.   Facebook has 901 million active monthly users (up from 680 million a year ago).
  2.   One in 7.7 people in the world have a Facebook account.
  3. Daily active users total 526 million (up from 372 million last year).
  4. Monthly mobile users now total 488 million.
  5. 300 million photos are uploaded to the site each day.
  6. 3.2 billion Likes and Comments are posted daily.
  7. Facebook hosts 125 billion friendships.
  8. Revenue for the first quarter of 2012 was $1.058 billion, up from $731 million last year.
  9. Facebook paid Instagram the equivalent of $1.01 billion for its business.
  10. Facebook hosts 42 million “Pages” with 10 or more likes.
  11. There are currently 9 million Facebook “apps”.
  12. Facebook has registered 774 patents in the USA.
  13. Facebook bought an additional 650 patents from Microsoft for $550 million.
  14. Zynga the online games company (which includes Farmville) contributes 15% of Facebook revenue.
  15. Facebook currently has 3,539 full-time employees.

Adapted from:

How has the internet changed us?

a) Look at the photo on the cover of this week’s Weekly English Practice and then answer the following questions.

  1. Has internet changed your life much? A lot? Not at all?
  2. What do these words mean?

facts, likely, available, search engine, externalise, outsource, knowledge, convenient, labourious, keep in touch, babble, hardly ever, how on earth

b) Listen to the audio and/or read the text.

c) Discuss this question. Write your opinions on our Facebook page. What devices do you use to access the internet?

How has the internet changed us?

According to Betsy Sparrow, people are gradually forgetting how to remember facts. Instead we are learning to remember how to find the fact. In experiments at Columbia University, the psychologist showed how people are less likely to remember information if they know that they can consult the internet about it again at a later date.

This is synonymous of living in a permanently connected world where information is instantly available to anyone who knows where to look for it. Why remember things when you can simply use an internet search engine to get the information when it’s necessary? We are in a process of externalising our memory, we have begun to outsource our knowledge. If the internet has changed our way of remembering things, what else has it changed? Here are some possibilities:

Ambient intimacy – Communication has become so convenient now that it has become part of the atmosphere around us. We keep in touch with our friends, family and co-workers on a level of regularity and intimacy that was previously too labourious. Think about how people send tweets, update their Facebook status and comment on friends’ photos and videos while on the bus or train.

Knowledge was power – When Thomas Hobbes wrote the phrase ‘knowledge is power’ in 1658 he referred to keeping power by preventing others from getting access to it. Nowadays, professional photographers are worried about competition from talented amateurs with digital cameras who have studied techniques on-line in their free time. News organisations must decide to compete or collaborate with bloggers and tweeters to get to the breaking news first. Knowledge is not as protected as before, and that includes knowing what you eat for breakfast…

If it’s free, you are the customer – First it was your supermarket points card, now it’s your email and social network babble. New companies have given us access to the amazing interconnected world of the internet, and we hardly ever pay for these services. How on earth do they make money then? Their business is to collect information and sell it to those who are interested in selling to us. Our personal information has become public domain too. The internet has transformed us into Homo Info Publicus.


This article has been adapted from the enriched ebook ‘iLook iThink iSpeak – English Practice – vol 1 by Zapa iBooks. To discover what enriched ebooks are and how they work on iPads, download the free edition of  ’iLook iThink iSpeak – English Practice’ here.

We’ve moved to our new centre, the ‘English Hub’!

Come and visit our new centre!

After lots of hard work, English Coaching Projects is happy to open it’s new centre, the ‘English Hub’.

San Ignacio de Loyola 15 – in front of Parque del Norte, opposite Molinuevo, next to the nº4 bus stop.

Watch this space for an invitation to our Inauguration Event

WEP 181012

Click on the image to download this week’s Weekly English Practice.

The London Eye

It took seven years and the skills of hundreds of people from five countries to make the London Eye a reality.

Each of the 32 capsules weighs 10 tonnes. That’s the same weight as 1,052,631 pound coins!

The height of the London Eye is 135m (equivalent to 64 red telephone boxes piled on top of each other)

The London Eye carries 3.5 million customers every year. You would need 6,680 Boeing 747 jumbo jets to fly that many people.

It can carry 800 passengers per revolution – that’s 11 London red double-decker buses

Inglés para las masas

Comentarios, curiosidades y noticias relacionadas con el mundo del Inglés

Simple English ~ Nicola Prentis

Thoughts on ELT, English and whatever else comes into my head

Zapa iBooks

Creating and publishing enhanced ebooks

Hopeful Tefl

The journey of a hopeful TEFL-er

Weekly English Practice

Your weekly English practice from English Coaching Projects